Progressive Business Systems, Inc.

At Progressive Business Systems, Inc. (PBS Office), we collaborated to enhance their online presence and user experience. We design and developed their new website in Shopify. We used our optimized SEO strategies, and streamlining the accessibility of their comprehensive product range, including check signers, laser check printing solutions, and office equipment. By integrating intuitive navigation and effective content strategies, we helped PBS Office connect with their customers more effectively and showcase their 30+ years of expertise in providing quality business solutions.

Client: Progressive Business Systems, Inc.

URL: https://www.pbsoffice.com

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: Ecommerce Website Development, SEO, Google Ads, Content Development

Business Type: Online Store

Client Industry: Office Products

Case Summary:How does Progressive Business Systems Inc, increased their organic traffic and revenue in just a year’s time with strategic marketing solutions? Find out here.

Services We Provided

Read The Challenge, Our Solution, And The Result Below

Challenge

When PBS Office approached us, they faced several challenges with their online presence. Their website had outdated design elements, making it less user-friendly and difficult to navigate for customers. The site lacked proper SEO structure, resulting in low visibility on search engines and missed opportunities to attract potential customers. Additionally, their product pages were not optimized for showcasing their extensive range of office equipment, leading to lower engagement and conversions. These issues made it hard for PBS Office to fully leverage their expertise and long-standing reputation in the market.

Solutions

To address PBS Office's challenges, we implemented a series of targeted solutions. First, we redesigned their website with a modern, user-friendly interface, ensuring easy navigation for customers to explore their wide range of products. We structured the site to highlight key categories like check signers, office equipment, and maintenance services, making it intuitive and engaging.

Next, we developed a comprehensive SEO strategy, optimizing on-page elements such as meta tags, product descriptions, and internal links to improve search engine visibility. Additionally, we enhanced the product pages with clear layouts, detailed descriptions, and high-quality images to boost customer trust and drive engagement. These updates not only resolved the existing issues but also positioned PBS Office for long-term online growth.

Results

As a result of our efforts, PBS Office saw significant improvements in their online performance. Their website became more visually appealing and user-friendly, leading to a better customer experience and increased time spent on the site. The SEO enhancements boosted their search engine rankings, resulting in higher organic traffic and improved visibility for their product categories.

The optimized product pages and streamlined navigation helped drive more customer inquiries and conversions. Overall, PBS Office experienced a notable growth in engagement and sales, solidifying their position as a trusted provider of office equipment and business solutions.

SEO Results Overview

Organic
Traffic

+ 0 %

Conversation
Rate Improvement

+ 0 %

Bounce
Rate Reduction

+ 0 %

Customer Inquiries Increased

+ 0

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SEO Overview

Keyword Ranking

Clicks Gains

Back Links Overview

Our Execution

SEO

To improve PBS Office’s online visibility and address their challenges, we executed a comprehensive SEO strategy focusing on both on-page and technical optimizations. Our goal was to make the website search engine-friendly while ensuring a seamless user experience. We started by conducting detailed keyword research to identify high-performing and relevant terms for their products and services. Using these insights, we optimized meta tags, titles, and product descriptions to align with customer search intent. Additionally, we revamped the site’s content to make it more engaging and structured, ensuring better readability and relevance for both users and search engines.

On-Page Activities	Technical SEO Activities
Keyword Optimization	Site Speed Optimization
Meta Tag Updates	Mobile Responsiveness
Content Revamp	URL Structure
Internal Linking	XML Sitemap Submission
Added descriptive alt texts to all images for better accessibility and SEO	Fixing Broken Links

Google Ads

To drive immediate traffic and increase conversions, we implemented a focused Google Ads strategy for PBS Office. Our approach was designed to maximize visibility for their key product offerings, such as check signers and office equipment, while ensuring efficient budget utilization. We created well- structured ad campaigns targeting relevant keywords and demographics. By crafting compelling ad copy and optimizing landing pages, we aimed to capture high-intent customers and boost engagement.

Key Steps in Google Ads Strategy
Keyword Targeting: Identified high-performing, product-specific keywords to attract potential buyers.
Ad Copy Optimization: Wrote engaging, action-oriented ad copy highlighting PBS Office’s expertise and product range.
Landing Page Alignment: Ensured ad clicks led to optimized landing pages with clear calls-to-action, reducing bounce rates.
Bid Strategy Optimization: Used a mix of manual and automated bidding strategies to maximize ad impressions within budget constraints.
A/B Testing: Regularly tested different ad headlines, descriptions, and visuals to identify the most effective combinations.
Geographic Targeting: Focused campaigns on regions with higher customer demand, improving relevance and ROI.

Results from Google Ads Campaigns
Click-Through Rate (CTR): Improved by 35% compared to their previous campaigns.
Conversions: Increased product inquiries and sales by 40% through targeted ads and optimized landing pages.
Cost Per Conversion: Reduced by 20% with better bidding strategies and ad quality.
Ad Quality Score: Achieved an average quality score of 8/10 across campaigns, increasing ad placement efficiency.

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Our Location

12429 NW 35th ST Coral Springs, FL 33065

Email Address

[email protected]

Our Phone Number

(855) 652-6292

How Can We Help?

(855) 652-6292

How Can We Help?

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